Marty’s Deli

Creative and Art Direction, Design, and Illustration

Marty’s Deli is a family business even if she refuses to call it one. When my sister opened a deli, the creative assignment was huge, relatively undefined, ever-changing, and honestly sort of delivered in a mean way I thought? I created the brand profile including marks, illustration, and photo style; consulted on interior space design; designed in-store signage, promotional materials, and social media concepts; concepted and directed photo shoots; designed merch; designed a mural and exterior signage, and I’d do it all again if she’d just name a sandwich after me as
I have asked.

Photography: Jimmy Eagle, Matthew Tosh